What a build includes

Multilingual by design

If your community speaks two languages, your website should not need rebuilding to say so.

Every page's text is kept apart from its structure, so adding a language means writing and reviewing the words, not rebuilding the page. Search engines are told which version is which, so the right one is shown to the right patient, and the versions stay linked to each other rather than drifting into two different sites.

Communities we have written for include Punjabi, Mandarin, Cantonese, Farsi, Arabic, Tagalog, Korean, and French speakers. French is offered as a standard add on, and Bill 96 requirements are checked where a practice operates in Quebec.

What you get

• A structure that treats a second language as content, not as a second site
• Language markup so search engines serve the right version
• A language switch a patient can find
• Translated pages reviewed the way the English pages are
• Versions kept in step at each review, rather than one going stale

What it does not do

• Additional language versions are quoted per site.
• A translated clinical page is reviewed before it goes live, the same as the original.
• We do not maintain a language version you have stopped funding. It comes down rather than going stale.

Where it sits. Quoted per site. The structure that makes it possible is in every build. See the three build tiers.

Related: Pharmacy websites, The advertising rules, in plain language.