Pricing
What a pharmacy or clinic website costs in Canada, including ongoing fees
In Canada a professionally built small business or professional services website is generally quoted between about $1,500 and $15,000 CAD, with ongoing hosting and maintenance between $50 and $300 or more a month, according to published guides from Canadian agencies checked on 30 September 2026. A site with intake forms, several locations or an online shop is quoted higher, up to $25,000 in the same guides. Monograph builds at $2,500 for Essential, $7,500 for Signature, $20,000 for Platform, in Canadian dollars before tax, with Care at $150 to $250 a month after three free months.
What the market charges
Published ranges from Canadian agencies, quoted as each states them and checked on 30 September 2026.
| Source | Build (one time, CAD) | Ongoing (per month, CAD) | Published |
|---|---|---|---|
| marvelmarketing.ca, Website Design Cost Guide for 2026 | Professional services (accountants, consultants, lawyers): $4,000 to $15,000; agency tier for a small to mid business: $5,000 to $12,000 | Basic hosting and maintenance plan: $50 to $300 a month; subscription model: $200 to $700 a month | 27 April 2026 |
| designedge.ca, Custom Website Design Cost in Canada, a 2026 pricing guide | Basic small business website: $5,000 to $15,000 | Maintenance and support: $150 to $1,000 or more a month; hosting $30 to $150 or more a month | 20 February 2026 |
| elevatewebdesign.ca, How Much Does Website Design Cost in 2026 | Established small business, custom design: $1,500 to $5,000; multi location or e-commerce: $5,000 to $25,000 | Maintenance and security updates: $50 to $300 a month; hosting $5 to $150 a month | 12 April 2026 |
Monograph's prices
All prices in Canadian dollars, before tax. Starting prices; every build is quoted after a discovery call.
Build
Essential
from $2,500
Four to six weeks
A single practice site.
Build
Signature
from $7,500
Six to ten weeks
Everything in Essential, plus the pages and tools that grow a service line.
Build
Platform
from $20,000
Ten to sixteen weeks. Quoted after discovery.
For multi service organizations and DTC clinical programs.
Monthly
Care
$150 to $250 per month
First three months free after a build, with unlimited revisions, then month to month.
Hosting, updates, monitoring, content changes, and a quarterly compliance re review.
Monthly
Growth
from $500 per month
Six months, then month to month with thirty days notice. Leave early and the remaining months of the minimum are invoiced once.
An SEO and AI search program that is executed every month, not just planned.
What is included and what is not
| Item | Essential | Signature | Platform |
|---|---|---|---|
| Copywriting | Yes, clinician written | Yes, clinician written | Yes, clinician written |
| Photography | Your photographs; shoot at cost plus 15 percent | A content shoot coordinated with a local photographer | A content shoot coordinated with a local photographer |
| Hosting | Set up in your own account; managed under Care | Set up in your own account; managed under Care | Set up in your own account; managed under Care |
| Maintenance | Care, free for three months then monthly | Care, free for three months then monthly | Care, free for three months then monthly |
| Search (SEO) foundations | Service pages structured for search, Business Profile setup | Plus AI search readiness layer and a launch baseline report | Plus an MCP endpoint for AI assistants |
| Ongoing SEO programme | Add on: Growth | Add on: Growth | Add on: Growth |
| Accessibility review | Yes, WCAG 2.1 AA at launch | Yes, WCAG 2.1 AA at launch | Yes, WCAG 2.1 AA at launch |
| Compliance review record | Yes, written and dated | Yes, written and dated | Yes, written and dated |
| Domain | Yours, in your own registrar account | Yours, in your own registrar account | Yours, in your own registrar account |
| Email on your domain | Add on | Add on | Add on |
| Intake forms with consent | No | Yes | Yes, with prescriber review flows |
| Online shop | Add on | Add on | Yes, on the platform you choose |
One year and three year totals
| Tier | Build | Care, first year | One year total | Three year total |
|---|---|---|---|---|
| Essential | $2,500 | $1,350 | $3,850 | $7,450 |
| Signature | $7,500 | $1,350 | $8,850 | $12,450 |
| Platform | $20,000 | $1,350 | $21,350 | $24,950 |
Paying upfront versus paying monthly
You pay the build price at signing and launch, then a monthly Care plan for hosting management, updates and changes. You own the domain, the content, the code and the accounts from the day the site goes live, and ending Care later ends the maintenance, not your ownership.
Monograph does not spread the build over a term. Some providers do; the questions to ask them are when ownership of the site transfers to you, what happens if you leave before the term ends, and whether there is a buyout. With a Monograph build there is nothing to buy out, because the site is yours from launch.
What costs extra when you add a service, a practitioner or a location
| Add on | Price | Note |
|---|---|---|
| An additional service page | $350 | Written by a clinician and reviewed, with structured data, linked from your service list |
| A practitioner profile | $150 | Name, credentials and registration as your regulatory College permits |
| An additional location page | $500 | Address, hours, map, local structured data and the Business Profile for that location |
| An additional language version (French) | Quoted per site | Translation and review depend on the page count and on who reviews the language |
| Photography and video | At cost plus 15 percent | Coordinated with a local photographer |
| Changes to existing pages after launch | Included in Care | As many as you need, with a two business day response; nothing is billed by the hour |
Minimum term, cancellation and buyout
Nothing here is billed by the hour, and nothing here needs a lawyer to read.
- Build: fifty percent on signing, fifty percent at launch. Two rounds of revisions per page are included, and content approval is yours within five business days or the schedule moves.
- Care is free for the first three months after a build, with unlimited revisions, then billed monthly in advance, month to month. The rate depends on the size of the site: $150, $200 or $250 a month.
- Care includes changes to your existing pages, as many as you need, with a two business day response. New pages are fixed price add ons on the pricing page. Nothing is billed by the hour.
- Leaving Care: cancel by email before your next billing date and that is your last month. No notice period, no fee. Within ten business days you receive the handover: Monograph removed as an administrator from your accounts, a copy of the site's code, your DNS records and your compliance review record. Nothing is deleted.
- Growth is billed monthly in advance with a six month minimum, because search results move over months, then month to month with thirty days notice. End it early and the remaining months of the minimum are invoiced once; nothing further is charged, and everything published stays yours.
- Ad spend is billed by the ad platform to your own account, never through Monograph.
- Email and workspace: month to month with thirty days notice. When you leave, the licences and the administrator role move to your own billing and nothing is deleted. The setup fee is not refundable once your domain records are live.
- Monthly plans are billed in advance on the first of the month by pre authorized debit or card; one time invoices are due in fifteen days. A plan thirty days overdue is paused, not deleted, until it is paid.
- All prices are in Canadian dollars before tax. Prices are reviewed once a year, and a change never applies to work already quoted.
Which Care rate applies
Which Care rate applies is set by the size of the site, not negotiated.
| Care | Applies to |
|---|---|
| $150 per month | An Essential scale site: up to eight pages, one booking or contact integration, no shop, no portal. |
| $200 per month | A Signature scale site: up to twenty pages, intake forms with consent, a review flow, one or more integrations. |
| $250 per month | A Platform scale site, or any site with an online shop, more than one location, a patient portal or a private AI assistant. |
| A $500 review first, then the rate for its size | A site Monograph did not build. The review is the ten point check, a written list of what must change before we maintain it, and those fixes. |
Pharmacy or clinic
The price is the same for a pharmacy and a clinic at the same tier; what changes is the content. A pharmacy site carries refill and transfer requests, a front store shop where permitted, and copy written to the pharmacy regulator's standard. A clinic site carries booking, intake and registration, and copy written to the physician or allied health regulator's standard. Both are reviewed against the named standard with a dated record.
Single or multi location
A single practice fits Essential or Signature. Several locations, several service lines, or a clinical programme with prescriber review is a Platform build, quoted after discovery, because the number of locations, the systems to connect and the review roles decide the work. Each additional location page after the build is an add on, quoted at proposal.
Questions practices ask about cost
How much does a pharmacy or clinic website cost in Canada, including ongoing fees?
Published Canadian guides checked on 30 September 2026 put a professionally built small business or professional services website between about $1,500 and $15,000 CAD, with hosting and maintenance between $50 and $300 or more a month. Monograph's Build tiers and its monthly Care plan are listed on this page, in Canadian dollars before tax, with one and three year totals.
What is included in the website price?
On a Monograph build: clinician written copy, service pages structured for search, Google Business Profile setup, booking or contact integration, structured data, privacy compliant analytics and lead capture, an accessibility pass, a written compliance review record and launch. Signature adds intake forms, a content shoot and the AI search readiness layer; Platform adds multi location, portals and the online shop. The table on this page shows each item by tier.
Are copywriting, photography, hosting, maintenance, and SEO included?
Copywriting: yes, on every tier. Photography: a coordinated shoot on Signature and Platform; at cost plus 15 percent on Essential. Hosting: set up in your own account on every tier and managed under Care. Maintenance: Care, free for the first three months after launch, then monthly. SEO: the foundations are in every build; the ongoing monthly programme is Growth, an add on.
What is the difference between paying upfront and paying monthly?
With Monograph you pay the build price at signing and launch, then a monthly Care plan, and you own the domain, content, code and accounts from launch. Monograph does not spread the build over a term. Where a provider does, ask when ownership transfers, what happens if you leave early, and whether there is a buyout; with a Monograph build there is nothing to buy out.
What would we pay in total over one year and three years?
The totals table on this page shows each Build tier plus Care over one year and three years, before tax, at published starting prices, excluding add ons. Care is free for the first three months after launch, then billed monthly.
Is there a minimum contract, cancellation fee, or website buyout?
Care has no minimum term and no cancellation fee: it is free for the first three months after a build, then month to month at $150, $200 or $250 depending on the size of the site; cancel by email before your next billing date and you receive the handover within ten business days. Growth has a six month minimum, then month to month with thirty days notice; leave early and the remaining months of the minimum are invoiced once. On a build you own everything from launch, so there is nothing to buy out.
What costs extra when we add a service, practitioner, or location?
Fixed prices: $350 for an additional service page, $150 for a practitioner profile, $500 for an additional location page, each written and reviewed like every other page. An additional language version is quoted per site. Photography is at cost plus 15 percent. Changes to pages that already exist are included in Care, and nothing is billed by the hour. Nothing is added to your invoice without a price you have seen first.
Want a number for your practice?
A twenty minute call is enough to say which tier fits, what it would cost, and whether a smaller one is enough.