Process
The same eight steps, every time
Delivery is a system, not a series of custom projects. Every client runs on the same stack, the same checklists, and the same reporting. That is why a fixed price is possible and why the schedule holds.
- Discovery call (60 minutes)The questionnaire covers your College, your services, what must not be advertised, booking and phone flow, and who approves content.
- Proposal and agreement (Within three business days)Fixed price, scope, timeline, what you provide, and the compliance scope. MSA plus SOW.
- Content and clinical review (Week 1 to 2)We write; you correct facts. Every service page goes through the compliance checklist before design.
- Design (Week 2 to 3)Two directions on the home page, one chosen, then the system applied. Real photography over stock.
- Build (Week 3 to 5)From the starter template. Analytics, lead capture, schema, accessibility, and performance are in the template, not optional tasks.
- QA (Week 5)No launch without a passed checklist, including a scan of the built output for punctuation and claims.
- Launch (Week 6)DNS in your account, redirects for every old URL, Search Console and Bing verified, sitemap submitted, Google Business Profile linked.
- Thirty day review (Day 30)First report, fix list closed, Care begins.
Timelines shown are for an Essential build. Signature runs six to ten weeks and Platform ten to sixteen.
What you do
- A 60 minute discovery call.
- The facts: services, hours, staff, licences, what must not be advertised.
- Access to your domain, Google Business Profile, and any existing analytics.
- Content approval within five business days of each draft.
- Photographs, or a date for a shoot.
- Two rounds of revisions per page, in writing.
What we do
- Write every page and put it through the compliance checklist before design.
- Design two home page directions, apply the chosen one across the site.
- Build from the starter template: analytics, lead capture, schema, accessibility, performance included.
- Pass the launch QA checklist, including a scan of the built output.
- Launch in your own accounts with redirects for every old URL.
- Deliver the first report at thirty days and start Care.
Terms that keep the schedule
- Fifty percent deposit on signing, fifty percent at launch.
- Care is billed monthly in advance and is required for twelve months after a build, then month to month.
- Growth is billed monthly in advance with a six month minimum, then month to month with thirty days notice.
- Ad spend is never run through Monograph's card.
- Scope changes are quoted before work. Two rounds of revisions per page are included in a build; more are billed hourly.
- Content approval is the client's responsibility within five business days or the schedule moves.
Questions
How long does a build take?
Essential runs four to six weeks, Signature six to ten, Platform ten to sixteen. The Essential build launches within 30 days of content approval or the Care fee is waived for three months.
What do we have to provide?
The facts about your practice, access to your domain and Google Business Profile, content approval within five business days, and photographs or a date for a shoot. We write; you correct.
What happens after launch?
A thirty day review: first report, fix list closed, Care begins. Care is required for twelve months after a build, then month to month.
Ready to start?
A twenty minute call is enough to say which tier fits, whether a smaller one is enough, and when we could begin.