Process
The same eight steps, every time
Delivery is a system, not a series of custom projects. Every client runs on the same stack, the same checklists, and the same reporting. That is why a fixed price is possible and why the schedule holds.
- Discovery call (60 minutes)The questionnaire covers your College, your services, what must not be advertised, booking and phone flow, and who approves content.
- Proposal and agreement (Within three business days)Fixed price, scope, timeline, what you provide, and the compliance scope. MSA plus SOW.
- Day five launch (Five business days after a complete intake)Home, hours, forms, staff panel, email, analytics, search submissions and listings started, on your own domain. The rest of the build continues with the site live. Missed for a reason on our side, Care is free for three more months.
- Content and clinical review (Week 1 to 2)We write; you correct facts. Every service page goes through the compliance checklist before design.
- Design (Week 2 to 3)Two directions on the home page, one chosen, then the system applied. Real photography over stock.
- Build (Week 3 to 5)From the starter template. Analytics, lead capture, schema, accessibility, and performance are in the template, not optional tasks.
- QA (Week 5)No launch without a passed checklist, including a scan of the built output for punctuation and claims.
- Launch (Week 6)DNS in your account, redirects for every old URL, Search Console and Bing verified, sitemap submitted, Google Business Profile linked.
- Thirty day review (Day 30)First report, fix list closed, Care begins.
Timelines shown are for an Essential build. Signature runs six to ten weeks and Platform ten to sixteen.
What you do
- A 60 minute discovery call.
- The facts: services, hours, staff, licences, what must not be advertised.
- Access to your domain, Google Business Profile, and any existing analytics.
- Content approval within five business days of each draft.
- Photographs, or a date for a shoot.
- Two rounds of revisions per page, in writing.
What we do
- Write every page and put it through the compliance checklist before design.
- Design two home page directions, apply the chosen one across the site.
- Build from the starter template: analytics, lead capture, schema, accessibility, performance included.
- Pass the launch QA checklist, including a scan of the built output.
- Launch in your own accounts with redirects for every old URL.
- Deliver the first report at thirty days and start Care.
Terms that keep the schedule
- Build: fifty percent on signing, fifty percent at launch. Two rounds of revisions per page are included, and content approval is yours within five business days or the schedule moves.
- Day five: every build is live on the practice's own domain within five business days of a complete intake (the checklist on the intake page). If that day is missed for a reason on our side, Care is free for three more months after the three free months every build includes. Days lost to missing intake items, third party verification or the practice's own approvals do not count against the five.
- Care is free for the first three months after a build, with unlimited revisions, then billed monthly in advance, month to month. The rate depends on the size of the site: $150, $200 or $250 a month.
- Care includes changes to your existing pages, as many as you need, with a two business day response. New pages are fixed price add ons on the pricing page. Nothing is billed by the hour.
- Leaving Care: cancel by email before your next billing date and that is your last month. No notice period, no fee. Within ten business days you receive the handover: Monograph removed as an administrator from your accounts, a copy of the site's code, your DNS records and your compliance review record. Nothing is deleted.
- Growth is billed monthly in advance with a six month minimum, because search results move over months, then month to month with thirty days notice. End it early and the remaining months of the minimum are invoiced once; nothing further is charged, and everything published stays yours.
- Ad spend is billed by the ad platform to your own account, never through Monograph.
- Email and workspace: month to month with thirty days notice. When you leave, the licences and the administrator role move to your own billing and nothing is deleted. The setup fee is not refundable once your domain records are live.
- Monthly plans are billed in advance on the first of the month by pre authorized debit or card; one time invoices are due in fifteen days. A plan thirty days overdue is paused, not deleted, until it is paid.
- All prices are in Canadian dollars before tax. Prices are reviewed once a year, and a change never applies to work already quoted.
Questions
How long does a build take?
Essential runs four to six weeks, Signature six to ten, Platform ten to sixteen. The Essential build launches within 30 days of content approval or the Care fee is waived for three months.
What do we have to provide?
The facts about your practice, access to your domain and Google Business Profile, content approval within five business days, and photographs or a date for a shoot. We write; you correct.
What happens after launch?
A thirty day review: first report, fix list closed, Care begins. Care is free for the first three months after a build, with unlimited revisions, then month to month.
Ready to start?
A twenty minute call is enough to say which tier fits, whether a smaller one is enough, and when we could begin.