Monograph.

Free, no obligation

The Practice Website Check

Enter your practice website address. A pharmacist scores it on ten points, writes what was found and what good looks like, and emails the report within two business days. Most practice sites fail on three of the ten. If yours passes, we will say so.

The ten points

  1. Speed on mobileCore Web Vitals on a phone connection.
  2. Mobile layout and tap targetsCan a patient use it one handed.
  3. Booking or contact pathCan a patient book or request in under three taps.
  4. Hours, address, and phoneVisible, current, and marked up for search.
  5. Google Business ProfileLinked and consistent with the site.
  6. Structured dataPresent and valid.
  7. Accessibility basicsContrast, alt text, headings, keyboard navigation.
  8. Privacy policy and formsPolicy present and matching the forms; no health information by plain email (heuristic).
  9. Advertising standard flagsTestimonials, superlatives, guarantees, prescription drug promotion, unverifiable claims. Marked for review, not judged.
  10. AI search readinessCrawlable content, entity schema, llms.txt, robots not blocking AI crawlers.

Each point scores 0, 5, or 10. The report closes with three recommended actions and one sentence on what we would do first.

Request the review

Your profession and province help. Please do not include any patient information.

A pharmacist runs the ten point check and emails the report within two business days. No obligation, no follow up unless you ask.

Questions

Is it really free, and what happens after?

Yes. You receive the scored report by email. Nobody follows up unless you reply. The check is how most of our conversations start, and it is useful on its own.

Is the check automated?

Not yet. A pharmacist runs the ten points by hand and writes the report, which is why it takes two business days rather than two minutes. An automated version is being built and will use the same ten points.

Do you judge whether my site is compliant?

No. Point nine flags language patterns that Colleges commonly restrict (testimonials, superlatives, guarantees, prescription drug promotion) and marks them for review. Whether something is compliant is a judgement your College makes.